Privacy Policy

Last Updated: May 29, 2026

1. Introduction

THUME ("Company," "we," "us," or "our") operates the website and related services (collectively, the "Service"). This Privacy Policy governs the collection, use, disclosure, and protection of personal information obtained from users of the Service in accordance with applicable federal and state laws, including the California Consumer Privacy Act (CCPA).

By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, do not use the Service.

2. Information We Collect

2.1 Personal Information

We collect the following personal information directly from you:

  • Full name

  • Email address

  • Phone number

  • Any other information voluntarily provided through forms, inquiries, or submissions

2.2 Automatic Information

We automatically collect certain information about your device and use of the Service:

  • Browser type, version, and operating system

  • Internet Protocol (IP) address

  • Pages visited and duration of visit

  • User interaction patterns and behavior

  • Referring/exit pages

  • Device identifiers

2.3 Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies, including:

  • Analytics cookies (Google Analytics 4)

  • Retargeting and advertising cookies

  • Functional cookies for website operation

3. Use of Information

We use collected information for the following purposes:

  • Marketing communications and promotional campaigns

  • Website analytics and performance measurement via Google Analytics 4

  • Retargeting and personalized advertising

  • Understanding user behavior, preferences, and engagement patterns

  • Improving, maintaining, and enhancing our Service

  • Responding to inquiries and customer service

  • Compliance with legal obligations

4. Cookies, Tracking, and Analytics

4.1 Google Analytics 4

We use Google Analytics 4 to track user behavior, website traffic, and engagement. GA4 collects data including but not limited to page views, user interactions, and device information. GA4 data is retained for 30 days per GA4 default settings. For more information, see Google's Privacy Policy.

4.2 Retargeting

We utilize retargeting technologies to display personalized advertisements to users across the internet. This requires the placement of cookies and tracking pixels on your device.

4.3 Cookie Management

You may control or disable cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the Service. Third-party cookies may be managed through industry opt-out tools.

5. Data Retention

5.1 Personal Information Retention

Personal information collected through forms, submissions, or inquiries (name, email address, phone number) shall be retained for a period of five (5) years from the date of collection, after which such information will be deleted from our active records.

5.2 Analytics Data Retention

Analytics data collected via Google Analytics 4 is retained in accordance with GA4's default retention settings (30 days) and applicable Google policies.

5.3 Cookie Data Retention

Cookie data is retained in accordance with the retention policies of the respective cookie providers and your browser settings.

6. Data Sharing and Disclosure

We may disclose or share your personal information with:

  • Google Analytics (for analytics purposes)

  • Retargeting and advertising platforms

  • Marketing service providers

  • Legal authorities, if required by law or legal process

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

7. California Consumer Privacy Act (CCPA) Rights

7.1 Your Rights

As a California resident, you have the right to:

  • Know: Request what personal information we have collected

  • Delete: Request deletion of personal information collected from you

  • Opt-Out: Opt out of the "sale" or sharing of personal information (though we do not currently engage in such activities)

7.2 Exercising Your Rights

To exercise any CCPA rights, submit a verifiable consumer request by emailing contact@discoverthume.com with the subject line "CCPA Request." Include your name, email address, and the specific right you wish to exercise.

We will verify your identity and respond within forty-five (45) days. Deletion requests will be processed, and your information will be removed from our records within forty-five (45) days where technically feasible. Note: Information retained in Squarespace's systems may require additional time to process.

7.3 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

8. Opt-Out of Marketing

To opt out of marketing communications, reply to any marketing email with "UNSUBSCRIBE" or contact us at contact@discoverthume.com.

9. International Users

Currently, we do not knowingly collect or process personal information from users located in the European Union or other jurisdictions outside the United States. If our practices change to serve international users, we will implement appropriate compliance measures, including GDPR compliance where applicable.

10. Data Security

We implement reasonable and appropriate security measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure. We cannot guarantee absolute security of your information.

11. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of third-party sites. We encourage you to review their privacy policies before providing any information.

12. Children's Privacy

Our Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child has provided us with personal information, we will promptly delete such information and cease marketing to that individual.

13. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be effective upon posting to the Service. The "Last Updated" date at the top of this page will reflect any revisions. Your continued use of the Service constitutes acceptance of the updated Privacy Policy.

14. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices, contact us at:

Email: contact@discoverthume.com